As the official drink of the US Open, the GREY GOOSE® Honey Deuce is a refreshing take on a raspberry lemonade. The honeydew melon ball garnish perfectly replicates tennis balls and makes you feel like you are in the stands. It is one of the most popular drinks sold at any sporting event worldwide.
THE ASK:
Create five racket sports touchpoints in 4 different cities to create buzz around the signature cocktail. The event would target key influencers and partners from the trade during the US Open. Because of this, Grey Goose would increase distribution of this drink during the US Open.
Honey Deuce remains the most popular alcohol sporting beverage in the country.
