Shake Shack wanted to make a dent in the pickleball world. They sought to capitalize on this by partnering with Toss and Spin to create an uplifting
experience by hosting our own Pickleball clinic and tournament that could be replicated in other markets. We wanted to provide our guests with
an entry to the sport in an unexpected, fun and brand forward way. Through this, it is a celebration of their products, pickleball, and building new
friendships through the Shake Shack Brand.
The first 5 tour stops sold out. Millions of social media impressions have been generated.