Overview: Advil Target Relief became a major sponsor of MLP mid-season tournament. With Team Epiphany, we partnered to create a national pickleball activation focused around their product Adil Target relief.
The Opportunity: Create a day of free pickleball by shutting down the Brooklyn Bridge Park Pickleball courts (first time ever) finding a run of show equipment and advising the agency on best practices as it relates to pickleball.
The Result: Despite the rain, we were able to close Brooklyn Bridge Park for the event. We hosted over 500 players and collaborated with MLP Pros @willhowells_pb and @jamesignatowich. Throughout the event, @djmahogany spun the vibes while players enjoyed food trucks, photo moments, and giveaways between games.
