Overview: The Quaker Pickleball Academy gave players the opportunity to join free skills and drills sessions to help take their game to the next level. Players enjoyed delicious and nutritious recipes from Quaker as they prepare to volley, dink and serve on the court in a fun “oat-fficial” tournament.
The Quaker Pickleball Academy made four stops around the country and finished with an additional marquee event this Fall.
The opportunity: Quaker Oats identified one of their key consumer groups “Aging athletes” who played a tremendous amount of pickleball. They wanted to find a fun filled way to reach consumers, test new products and more importantly see sales lift in key markets.
The result: We worked closely with the Think Motive team to source locations, staffing, setup, and organize the Run of Show. We saw 6000 players participating across all markets with a total of 17 events (13 added for the marquee event) Quaker also hit their target of a 2 percent sales lift.
