Dick’s House of Sports are a new 100,000-square-foot store that it provides not just athletic gear and apparel, but amenities such as athletic training facilities, rock climbing walls, batting cages and outdoor fields, and services for activities. To drive foot traffic to new stores, DSG worked with us to plan and host weekend long pickleball activations in their parking lots. These activations include custom courts that provide guests with an introduction to pickleball in a fun, unexpected, and brand forward way.