Transforming Citi Field into an Interactive Employee Experience
A full-service pickleball activation that brought thousands of Googlers together through play, competition, and connection.
July 22, 2026
Citi Field • Queens, NY
Google Family Day
New York Mets/Citi Field
Toss and Spin
Google wanted to create an engaging activity that could entertain employees and their families + friends throughout their annual summer celebration at Citi Field.
The experience needed to:
Toss and Spin transformed a section of Citi Field into a fully managed pickleball experience.
Our team handled every aspect of the activation, including:
The result was an activation that remained active throughout the event and encouraged employees to participate regardless of prior pickleball experience.
Participants introduced to pickleball
Meaningful brand interactions
Google Family Day × Toss and Spin
The official recap carousel captured the day through a simple insight: this is what a notification-free afternoon looks like. Other key beats from the post included:
The visuals paired candid gameplay — families, kids, first-time players of every age — with branded moments like the Google Family Day photo backdrop, paddle giveaways, and Citi Field signage, reinforcing both the “unplug and play” message and the Toss and Spin/Google co-brand.
Ready to Create Your Own Activation?
Whether you’re hosting a company outing, customer event, conference, or brand activation, Toss and Spin creates unforgettable experiences that bring people together through racket sports.
