Case Study

AARP Pickleball Clinic Tour

Client

AARP

Project

AARP Pickleball Clinic Tour

Toss and Spin partnered with AARP to launch and scale the AARP Pickleball Clinic Tour, a nationwide initiative focused on promoting healthy living, social connection, and brain health through pickleball and active aging.

What began as a 12-city tour has now expanded to more than 50 cities across the United States, engaging thousands of participants in one of the country’s fastest-growing sports. The program was designed to create safe, welcoming environments for adults 50+ to learn, play, and build community through sport.

Toss and Spin led the strategy, planning, facility sourcing, pro staffing, event operations, and run-of-show execution for the tour, while also producing custom-branded elements including paddles and signage. The initiative continues to reinforce that active aging is more than a position — it is a lifestyle and community movement.

Role

Brand Strategy
On-Court Execution

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