Gatorade partnered with Toss and Spin to create a one-of-a-kind glow-in-the-dark pickleball experience celebrating the Players of the Year and their families. Built inside a transformed ballroom environment, the event blended sport, entertainment, and immersive brand storytelling to create a high-energy activation designed to leave a lasting impression on athletes and attendees alike.
As part of Gatorade’s Equity in Sports initiative, the experience went beyond the event itself by driving awareness around access and opportunity in sport. The activation generated millions of impressions while also supporting youth development through a $25,000 donation to First Break Academy, reinforcing Gatorade’s commitment to breaking down barriers and growing the game for future generations.
Brand Strategy
Creative Direction
Toss and Spin has become our go-to partner for racket sports activations. From big-picture concepts to flawless execution, they consistently bring energy, creativity, and operational excellence that help us connect with consumers and achieve our goals at scale.
