Glow in the Dark – Honey Deuce Cocktail Celebration
Glow in the Dark – Honey Deuce Cocktail Celebration
As the official drink of the US Open, the GREY GOOSE® Honey Deuce is a refreshing take on a raspberry lemonade. The honeydew melon ball garnish perfectly replicates tennis balls and makes you feel like you are in the stands. Grey Goose wanted to implement this drink with influencers and bars in key cities. We partnered together to host pickleball activations for influencers and bar owners to test the drink and implement in their bars during the US Open.
Location
Nationwide
Honey Deuce remains the most popular alcohol sporting beverage in the country.
Brand Strategy
Creative Direction