Toss and Spin partnered with the USTA to bring tennis to the CIAA Fan Fest through a fully built-out tennis court activation designed to introduce the sport to audiences in a fresh, culturally relevant way. Over the course of two days, Toss and Spin managed the complete experience, including court installation, programming, staffing, and end-to-end event execution.

The activation welcomed more than 3,000 attendees to the booth, generating the highest foot traffic of any activation at Fan Fest. The success of the experience reinforced a powerful takeaway: when tennis shows up in spaces and communities where it has not traditionally existed, it creates meaningful engagement and real opportunities to grow the sport.