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CASE STUDY

PNC Bank x Toss & Spin — Baltimore, MD

Partner With us
Turning a Sponsored Court Into a Year-Round Baltimore Experience Platform

When

July 17th - August 28th , 2026

Location

Waterfront Baltimore

Client

PNC Bank

Commissioned By

Waterfront Baltimore

Venue Partner

Waterfront Baltimore

Produced By

Toss and Spin

The Opportunity

PNC Bank needed a high-touch, ongoing platform to drive sustained regional brand equity in Baltimore — beyond static perimeter signage, and beyond a single sponsorship moment. The opportunity was to build something highly visible around community, wellness, and connection: real, repeatable engagement rather than a one-day impression spike.

The platform needed to:

  • Work as a permanent, physical asset the community could return to again and again
  • Welcome participants across every age and skill level
  • Support both grassroots community programming and polished corporate hospitality
  • Feel distinctly Baltimore — not a generic, dropped-in national concept
  • Generate a steady stream of authentic, shareable content

The Solution

Toss & Spin proposed transforming a PNC Bank-branded court from a static sponsorship into a living experiential platform — the physical court as the anchor, with Toss & Spin’s programming as the engine that brings it to life.

PNC Bank owns the court. Toss & Spin owns the energy. Baltimore owns the experience.

Programming built around the court includes:

  • Community play, open sessions, and beginner clinics
  • Leagues, tournaments, and branded competitions
  • Corporate hospitality events for PNC Bank clients, employees, and prospects
  • Celebrity, influencer, and local personality moments
  • Community days, youth programming, and free equipment access
  • Tentpole moments — PNC Bank Pickleball Weekend, Baltimore Championships, CEO Challenge, Battle of Baltimore, Community Cup
Active Participants
0
On-Site Impressions
0 K
Digital Impressions
500 M+
Organic Content Assets
+
Organic Content Assets
+

Key Differentiators

What makes this platform different from a standard court sponsorship:

  • A Permanent Experiential Asset: Instead of a one-day sponsorship, PNC Bank gets something people can repeatedly play on, photograph, share, and associate with the brand.
  • Corporate Hospitality Without Feeling Corporate: PNC Bank can use the space for clients, employees, and prospects in a far more engaging way than traditional hospitality — put four people on a court and you’ve immediately created interaction.
  • Baltimore-First: This isn’t a generic, dropped-in national pickleball concept — local organizations, personalities, businesses, and community groups all become part of the ecosystem.
  • Extremely Approachable: Pickleball gives PNC Bank a sports platform that doesn’t require people to already identify as athletes. Different ages and skill levels participate together.
  • A Content Engine: Every event creates social content: mic’d-up matches, challenges, highlights, player profiles, community stories, instructional content, and PNC Bank-branded moments.
  • Tangible Community Impact: Free clinics, youth programming, equipment access, neighborhood events, and designated community hours give PNC Bank a credible way to connect the sponsorship to access and participation.
  • Built for Tentpole Moments: A normal programming calendar can periodically scale into something much bigger: PNC Bank Pickleball Weekend, Baltimore Championships, CEO Challenge, Battle of Baltimore, Community Cup.
  • A Baltimore Destination: The conversation isn’t “PNC Bank sponsored a pickleball court.” It’s “You know that PNC Bank court in Baltimore? Toss & Spin always has something happening there.”

Permanent Asset

Replaces single-day impression spikes with sustained, daily brand touchpoints.

Turnkey Content Engine

Delivers a continuous pipeline of organic video assets without additional production overhead.

Reimagined Hospitality

Replaces stiff corporate dinners with low-pressure, high-engagement networking on the court.

Authentic Community Impact

Tangibly demonstrates local corporate citizenship through free clinics and youth access.

Transform Your Brand Sponsorship into an Experiential Platform

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Whether launching a permanent venue activation, a multi-market brand tour, or elevated corporate hospitality, Toss & Spin designs and powers turnkey racquet sport experiences that drive measurable brand equity.